This Wilson Retail Pty Ltd. ABN: 27 059 850 814 Privacy Policy applies to all businesses underneath the Wilson Retail Banner (Saltwater Wine, Stormriders, Red Herring Surf, BoardCollective).

Wilson Retail Pty Ltd. ABN: 27 059 850 814 (Wilson Retail) respects your privacy and is committed to protecting the personal information of all BoardCollective customers and Mates of BoardCollective members. Wilson Retail’s privacy policy supports Australian Privacy Principles and Privacy Amendment (Enhancing Privacy Protection) Act 2012 and Wilson Retail will ensure that the personal information collected is accurate and secure.

Wilson Retail’s Privacy Policy outlines the approach to privacy and how your personal information is  collected, handled and protected. Wilson Retail’s Privacy Policy applies to all information collected in Saltwater Wine, Stormriders Red Herring Surf stores and online at  

It also sets out your rights in relation to accessing the personal information we collect and hold about you.


Personal information is defined in the Australian Privacy Principles and Privacy Amendment (Enhancing Privacy Protection) Act 2012 and means information or an opinion about an identified individual, or an individual who is reasonably identifiable.

The personal information that Wilson Retail collects may include, but is not limited to:

  • your name and email address
  • home address, billing address and phone numbers
  • date of birth
  • the name of the domain from which you access the internet
  • the date and time you access our site
  • any other information you supply to us

Wilson Retail will collect personal information from you by lawful and fair means and not in an unreasonably intrusive way. may contain links to third party websites. Wilson Retail is not responsible for the privacy policies of any third party websites. Wilson Retail recommends that you review the privacy policy of each website you visit.

Collection of Personal Information

Wilson Retail collects personal information for the purposes of conducting normal business services. The personal information Wilson Retail collects from you will include information you give Wilson Retail when you:

  • Create a Mates of BoardCollective account
  • Request a return
  • Process online purchases and payments
  • Fill out survey
  • Enter a competition
  • Contact us via customer service

When you visit, there may be cookies on your browser to enhance and manage our website and improve our business and the services Wilson Retail provides to you.

Cookies can be managed by accessing the individual settings in your browser.

By using and agreeing to this policy, you grant Wilson Retail permission to place and store cookies on your browser. Cookies may be used by us to collect the following information:

  • your computer's operating system;
  • your computer's browser type and capabilities;
  • your computer's Internet Protocol (IP) address and geolocation;
  • web pages visited, including how you were referred to each web page; and
  • web page usage statistics, including the time spent on each web page.

Using and Disclosing Your Personal Information

Wilson Retail will use or disclose your personal information only for the primary purpose for which it was collected; or for a related secondary purpose where you would reasonably expect us to use or disclose the personal information for that secondary purpose. Wilson Retail may otherwise use and disclose your personal information if you have given Wilson Retail consent for the use or disclosure or it is required or authorised by law.

Where such disclosures are made, Wilson Retail may require these organisations to comply with the National Privacy Principles.

From time to time Wilson Retail may publish information on our website, mobile site or via social media about certain Saltwater Wine, Stormriders, Red Herring Surf and/or BoardCollective customers or members. This information will be limited to the customer or member’s first name and/or last name, city and/or state of residence and members will be notified of this use prior to publishing.

Wilson Retail uses and discloses your personal information for the purpose of providing you with the goods or services that you have requested, or otherwise to enable our team to carry out our business as an online retailer of goods and services.

If those purposes for which Wilson Retail have collected the information involve providing personal information about an individual to any third party, the appropriate and reasonable steps will be taken to ensure any personal information is protected.

Wilson Retail will only use personal information for marketing if you have given express or implied consent.

When signing up to BoardCollective Mates, you consent to Wilson Retail using your personal information, such as your email address, for direct marketing purposes. This includes sending you correspondence such as newsletters, product information, competitions and promotions, by email or social media. You may opt out of receiving these direct marketing communications, and any variation to your communication preferences, at any time. Our electronic marketing activities will comply with the requirements of the Spam Act 2003 (Cth) and the Australian Privacy Principles and Privacy Amendment (Enhancing Privacy Protection) Act 2012.

You may opt-out of communications at any time by using either of the following options:

Sharing Information With Third Parties

Wilson Retail may also provide your information to third parties that provide services to us, including third parties that provide our payment gateway, marketing, logistics and technology support services.

Security of Your Personal Information

Wilson Retail takes steps to protect the personal information held against loss, unauthorised access, use, modification or disclosure and against other misuse. When no longer required, personal information is destroyed in a secure manner or deleted.

You will also notice that when you look at the location (URL) field at the top of your internet browser you will see it begin with 'https:' instead of the normal 'http:' - this means that you are in secure mode and environment.

Access to Your Personal Information and Complaints Procedure

Under the Australian Privacy Principles Privacy Amendment (Enhancing Privacy Protection) Act 2012, you have certain rights to access the personal information Wilson Retail collects and holds about you.

Subject to the exceptions of APP 12.3, Wilson Retail will allow an individual access to the personal information held about them within a reasonable time after it is requested. When requesting such access please identify the precise type/s of information requested.

Wilson Retail retains your personal information for as long as it is necessary and relevant for our operations. Wilson Retail may retain personal information from closed accounts to comply with legal requirements, prevent fraud and/or resolve disputes. When determining the maximum duration Wilson Retail retains data held, it is done so with regard to Wilson Retail’s legitimate interests to retain the data and obligation under GDPR to minimise data held.

The Data Protection Regulation provides for rights of access, modification and deletion of your personal information. If you would like to make a request to Wilson Retail with regards to the personal information held please submit your request in writing to our customer care team via email via

We encourage you to contact via if you require access to your personal information and encourage you to help keep your information accurate and up to date. Wilson Retail will securely destroy any information provided, upon request. Please contact us if you have any concerns about the privacy policy statement or you wish to access or amend your private information.

Updates to this Privacy Policy

This privacy policy was updated August 2021. This policy replaces any other privacy policy published by us to date. We reserve the right to change this policy at any time and if any changes do occur.

For any questions or concerns please contact us via email